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Tuesday, March 6 • 4:40pm - 5:00pm
D18-02: Call Rodent Control! Harnessing mouse movement data to assess and improve your website

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Mouse tracking tools capture and record users’ movements on websites to generate heatmaps, session recordings, and other analytics. They are a useful way to explore how users interact with your website and research interfaces, and are a powerful tool for conveying information to your stakeholders. In this session, I will discuss the benefits and drawbacks of tools like these, and illustrate how to use them effectively to assess and improve your website.

avatar for Amy Kimura

Amy Kimura

Web Services Librarian, Rutgers University

Tuesday March 6, 2018 4:40pm - 5:00pm CST
Salon 1